GENRE : E- Commerce
CONTENTS:
Flipkart.com always stands in history as a website which
turned the indian e-commerce industry heads on. Founded in 2007 by ex-IIT / ex-Amazon
alumnis’ it is headquarted in Bengaluru. They offer wide range of products to
choose. They possess a very competitive price tag and a smart interface.
ACTIVITY
FREQUENCY:
Very active
in reference to customer queries, price updation and error revertion. They
factors make it the best e-commerce site around.
SOCIAL NETWORKING:
The site boasts a
facebook and a twitter account, with facebook integeration to their login.
Twitter feed is quite active but a bit lame in facebook.
FEEDBACK SYSTEM:
The present feedback
system is limited to queries regarding orders, shipping, checkout, and product
info but its quite functional though.
GLOBAL PRESENCE:
Their service is
limited only to India, though anyone can order products anywhere from the world
to their Indian homes.
MEMBERSHIP EXPERIENCE:
Members of the site are
eligible to a prepaid system called wallet, which is pretty useful for
customers who have a great track record of failed transactions. But there is no
voucher/ discount system for specific customers.
STYLE:
It is one of the sites
boasting a smart-effective-yet simple design template. It never shocks a first
time customer with over flow of info and never bores a regular customer.
Ad PRESENCE:
Zero ads’ full mark.
MOBILE VERSION:
They possess a mobile
site(m.flipkart.com), which must not be visited by a potential buyer. It boasts
a decade old look. An android app is also available which is just this mobile
site wrapped in a html5 wrapper.
TRAFFIC RANK &
PAGE LOAD:
According to alexa.com
flipkart.com ranks 15 in India, 283 globally with page load time of 2.048secs.
BERYLULTIMATE
SCORE:
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